Anna Ewers Goes Natural for Hugo Boss’ Spring 2016 Campaign


Anna Ewers stars in Hugo Boss' spring-summer 2016 campaignAnna Ewers stars in Hugo Boss’ spring-summer 2016 campaign

BOSS has unveiled its spring-summer 2016 campaign with a spotlight on a natural setting. Captured on location in Montauk, New York, model Anna Ewers poses for Inez & Vinoodh in dreamy dresses against a backdrop of trees and leaves. BOSS Artistic director Jason Wu wanted to juxtapose nature with architecture for the new advertisements.

Featured prominently in the campaign is the new BOSS Bespoke bag. With a graphic, Bauhaus-inspired patchwork design, the accessory stands out against the natural backdrop.

Anna Ewers wears little black dress in Hugo Boss' spring 2016 campaignAnna Ewers wears little black dress in Hugo Boss’ spring 2016 campaignAn image from Hugo Boss' spring-summer 2016 campaignAn image from Hugo Boss’ spring-summer 2016 campaign

Tags: Hugo Boss

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Hugo Boss Small Bespoke Bag

Categories:Other Brands


Smart, structured and sophisticated, these 3 words come immediately to mind when faced with the Bespoke Bag, a new F/W15 offering from Hugo Boss, a brand that’s actually more synonymous with sharp mens suiting. With the introduction of American designer Jason Wu, however, the German label has undergone a change of sorts and upping the ante especially when it comes to womenswear, bags and accessories.

Which brings us back to the Bespoke Bag. Available in 2 sizes, today we’ll focus on the smaller of the two that measures 21 cm by 19 cm. While not exactly sized to be your everyday workhorse (for that you’ll have to go for her bigger sibling), it’s still big enough for your workday essentials, provided everything else that’s chunky or heavy goes into a briefcase or tote, of course.


Available in smooth leather, calf hair leather and my personal favourite, wool felt which you can see in all its glory here, they are now available at Hugo Boss boutiques in Singapore with prices starting from SGD1800.


Before I go, here’s a quick look at the larger Bespoke Bag, which I’m all gaga over because it’s in wool felt. Great for work and all your everyday essentials (32 cm by 24 cm), I’ll be back another day with more on this so stay tuned. #BossBespokeBag

Tags: bag SMALL Hugo Boss Bespoke

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